Thorough keyword research forms the basis for successful search engine marketing. Regardless of whether you are doing search engine optimization (SEO) or keyword advertising (SEM). Unfortunately, it’s easier said than done. Where can I get the right keywords – as conveniently as possible – from?
Ideally, these are those terms that are on the one hand often searched for, but on the other hand you don’t have to compete against millions of competitors. This search is sometimes like the proverbial search for a needle in a haystack.
Fortunately, there are some free tools that can make this job easier. This article introduces you to two tools for the German-language search for keywords, the Google Adwords Keyword Tool and the database keywords list. The second part is an overview with free tools for keyword research for the English-speaking area.
The best-known representative of the keyword tools is of course the in-house keyword planner from Google Ads. It is aimed at advertisers and combines the functions of the previous keyword tool and the traffic estimator, which has also been switched off. The Keyword Planner shows the average monthly search volume of the requested search terms, bid proposals for the placement of advertisements on these keywords, as well as matching related search queries.
The catch: Since August 2018, the exact keyword data for Adwords customers with low sales can no longer be viewed. Instead, the search volumes are only roughly ranges from 0, 1 – 100, 100 – 1,000, 1,000 – 10,000, 10,000 – 100,000, 100,000 – 1 million,> 1 million.